$3.1 billion is the amount consumers saved with consumer packaged goods (CPG) coupons in 2017.Ģ018 saw double this amount of savings on consumer packaged goods, as $1.4 billion in savings were achieved by mid-2018. When surveyed the topic, the top five categories where Millennials look for coupons areģ. 93% of the time, Millennials are searching for coupons to buy groceries, supermarket coupon use statistics confirm. This scenario correlates with Millennials making up much of the global middle class. 90% of consumers use a form of coupon during their buying process.Ĭoupon trends show that Millennials and younger generations make up the majority of both paper and paperless coupons or discounts users.Īmong this, one-quarter of Millennials claim to spend over four hours a week searching for the next big deal. Of course, this all makes sense, as who doesn’t love a good deal? Companies get happy and loyal customers, while customers get a bunch of irresistible bargains! It’s a win-win situation for everyone involved! What’s not to love about digital coupons? Deals are now offered at almost every transaction, and the regular use of coupons can boost the state of our personal finances. 93% of the time, Millennials are searching for coupons to buy groceries.Income doesn’t matter when it comes to coupon seeking and redemption, as 86% of consumers from the income group of $200,000 and above use coupons.By 2022, 80% of coupon redemption will be done via mobile phones.The number of coupon users was expected to rise to 1.05 billion in 2019.By 2025, more than half of consumers will be using digital coupons.The value of digital coupons is estimated to increase two-fold from 2018 to 2022.90% of consumers use at least one form of coupon during a transaction.Mind-blowing Coupon Usage Statistics (Editor’s Choice) Mind-blowing Coupon Usage Statistics (Editor’s Choice).
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